Telemundo Hires Adrian Santucho As Unscripted Boss

Telemundo has a new unscripted boss.

The NBCUniversal-owned Spanish language broadcaster has named Adrian Santucho as SVP, Unscripted Content.

Reporting to Javier Pons, Chief Content Officer and Head of Telemundo Studios, Santucho will be responsible for leading the development and production of unscripted content including reality shows, game shows and music specials across linear and streaming.

He joins from Miami-based producer 360-POWOW, where he was CEO and Chief Creative Officer. Before that, he was an EVP at rival Univision Studios, where he led current programming and non-scripted productions including reality shows such as La Banda, Mira Quién Baila, and Pequeños Gigantes US. He began his career at Endemol Argentina and was also CEO of Fremantle U.S. Hispanic, Mexico, and Latin America.

“Adrian brings to Telemundo deep expertise in the production of unscripted content and specials,” said Pons. “A well-respected veteran in Spanish-language media, he has successfully managed large-scale international production companies providing content for broadcasters, cable channels and streaming platforms across the entire region and the US. We welcome him to Telemundo and look forward to working with him to continue building on the success and strength of our unscripted content slate.”

“I have always had a deep passion for television and its unique ability to connect audiences. I’m excited to join Telemundo at such a dynamic moment for the company and the industry,” added Santucho. “Telemundo has built an incredible legacy of live, culturally relevant programming, and I look forward to collaborating with the team to continue evolving the unscripted slate across linear and streaming platforms.”