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Big news for popcorn enthusiasts: In celebration of National Popcorn Day on Monday, Jan. 19, participating movie theaters nationwide will feature one-day-only promotions, discounts and offers on the famed movie theater snack in an initiative with Cinema United and The Cinema Foundation. Fandango has joined the campaign as its presenting sponsor.
“National Popcorn Day is one of those moments that reminds us why people love going to the movies,” said Michael O’Leary, President and CEO of Cinema United, in a statement. “It’s about sharing a big screen experience and enjoying the amazing combination of movies and popcorn together that you simply can’t replicate anywhere else.”
Concessions are a core part of the moviegoing experience, according to a Fandango study of more than 6,000 moviegoers: 96% of general ticket buyers said they purchased concessions during their trip to the movies and 61% of participants said they like to order a variety of concessions. Of the many refreshments offered in theaters, popcorn remains one of the most popular picks.
“We’re excited to once again partner with The Cinema Foundation to celebrate National Popcorn Day in theaters nationwide on January 19,” said Jerramy Hainline, EVP of Fandango, in a statement. “The theatrical experience is truly unmatched and concessions like Popcorn play a big role in making every theater visit memorable to fans, whether they are watching the latest blockbuster, a beloved re-release, or even a live event. We’re proud to support exhibitors by helping fans enjoy their favorite theater snacks at a great value.”
To find participating theaters and their offers, visit your local movie theater’s website or app, AtTheMovies.co, or Fandango.
English (US) ·