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The Golden Globes have formed a partnership with Polymarket, calling the exclusive prediction market partnership the first of its kind for an awards show.
Founded in 2021, Polymarket has grown to a valuation of more than $9 billion by allowing users to wager on a vast array of things, from sports to politics to pop culture and beyond. In addition to paying successful wagers, the start-up also gathers data and has said those findings are often more accurate than political polls or other forecasts.
The aim of the Golden Globes partnership is to use the betting odds that are established by predictions on Polymarket to connect with fans and add data about audience sentiment to the annual award show. As part of the pact, Polymarket will provide integrated branding and real-time market insights designed to enhance audience engagement at the official 2026 Golden Globes viewing party.
Penske Media Corp., Deadline’s parent company, is part owner of the Golden Globes via the joint venture Penske Media Eldridge. The 83rd annual Globes will air this Sunday at 8 p.m. ET (5 p.m. PT) on CBS, with streaming access on Paramount+.
“Our partnership with Polymarket unlocks a groundbreaking new frontier, redefining how audiences engage with and connect to the content they love,” said Craig Perreault, President, Penske Media Corp. “Deepening the connection between fans and their favorite films, shows, and actors strengthens the entertainment industry and highlights the award-winning content celebrated at the Golden Globes.”
Predictions have been part of the Golden Globes nearly since they began in 1944, Polymarket founder and CEO Shayne Coplan said. “Polymarket reflects those expectations through markets spanning entertainment and culture, and this partnership brings that perspective directly into one of awards season’s biggest moments,” he said. “By pairing cultural debate with market-based probabilities, we’re giving fans a new, more interactive way to follow the show as it unfolds.”
English (US) ·