Asia Pacific Video Revenue To Hit $196B In Four Years, MPA Predicts

The Asia Pacific screen biz will hit revenues of $196B by 2030, according to a Media Partners Asia report.

This represents an expansion of 2.8% average annual growth between 2025-2030, the analyst noted, with online video accounting for all net growth as it expands at an annual 7%.

Notably, MPA predicted that India will overtake China as the largest subscription streaming market, with a predicted 358 million individual subs. However, its share of the overall revenue will be remain nearly five times smaller than China and almost three times small than Japan.

MPA is predicting the premium VOD space will grow more than $12.5B between 2025 and 2030, with Japan, Cina and India leading the way, followed by Australia, Korea and Indonesia. This will see the category, which MPA classes as including SVOD and premium ad-supported VOD, reach $52B.

On the flipside, traditional television revenues are set to decline by $8B, with China, Japan and India accounting for nearly 70% of the contraction. Australia and Korea will contribute more than a combined 15% to the decline.

Social video and user-generated content revenues will grow by $11.4B, with advertising and expanding connected TV inventory driving growth. China, India and Australia are predicted to lead the way. In total, the category will reach $44.5B.

Other notable findings from the report showed the top 15 video platforms accounted for 58% of total online video revenues in 2025, which marks a “rising concentration” of money. This is led by YouTube, ByteDance’s Douyin and TikTok, alongside Netflix and “strong national champions” such as JioHotstar in India and U-Next in Japan.

MPA also reported that connected TV has become “a structural driver of value creation across the region,” and that premium video is becoming “increasingly pricing- and ARPU-led.”

“Value is shifting decisively toward streaming, social platforms and CTV-led monetisation,” said Vivek Couto, CEO and Executive Director of MPA. “Markets with scale, pricing power and strong local content ecosystems will continue to outperform, while traditional television economics face long-term structural erosion.

“What differentiates winners in this cycle is not volume alone, but the ability to monetise premium experiences, anchored by sports, high-quality local programming, emerging formats such as micro-dramas, and increasingly by AI-enabled efficiency across the content value chain.”