Super Bowl 2026 Commercials: All the Ads Released So Far

The Super Bowl is the biggest day of the year for professional sports (at least when it comes to viewership). It's also the biggest day of any given year for advertising. Companies spend millions upon millions of dollars on ad space during the big game, and 2026 is no different. There are going to be hordes of expensive, superfluous, celebrity-filled commercials airing during every break of the Super Bowl rematch between the New England Patriots and Seattle Seahawks, and many of those ads have been released (or at least teased) online.

From Pringles to Instacart, many companies have already shared some version of their 2026 Super Bowl commercials. Stars like Kathryn Hahn, Shane Gillis, Emma Stone, Taika Waititi, Kurt Russell, and Sabrina Carpenter have all taken part in this year's wave of new ads. We've gathered them all below so you can check them out in one place, and we'll continue to add more as they're released.

1 Pringles

Pringles is betting big on the Super Bowl this year. Not only has the company gone in on ad space during the big game, but pop mega-star Sabrina Carpenter has been brought on to headline the snack's new commercial. Pringles has released a 15-second teaser that shows Carpenter pulling Pringles off of a chip bouquet, with the full-length version set to release during the actual game.

2 Squarespace

Perhaps the most intriguing setup for any commercial this year belongs to Squarespace, who has hired the widely successful director/actor duo of Yorgos Lanthimos and Emma Stone. The team behind The Favourite, Poor Things, and Bugonia are together again for the Squarespace Super Bowl ad, which is being teased by a short, very dramatic video of Stone in black and white. There's an old, abandoned-looking castle that's going to come into play somehow, with a set designed by Bugonia and Poor Things production designer James Price.

3 Pepsi

While no longer the sponsor of the Super Bowl Halftime Show, Pepsi is still going to have a big presence at this year's game — and the company's ad is a direct shot at rival Coca-Cola. Featuring Thor: Ragnarok director Taika Waititi, the commercial sees a polar bear (a longtime Coke mascot) do a blind taste test between Coke Zero Sugar and Pepsi Zero Sugar. The ad even goes as far as to include a joke referencing the viral Coldplay jumbotron incident from earlier this year.

4 Michelob Ultra

The folks at Michelob Ultra are going all out on the Super Bowl advertising this year, and likely carrying the campaign over into the start of the Winter Olympics. The star-studded ad not only features Hollywood icon Kurt Russell and star-on-the-rise Lewis Pullman, but it also includes USA Olympians Chloe Kim and TJ Oshie.

5 Ritz

The Ritz commercial for this year's Super Bowl is another one that is being given the teaser treatment. Ahead of the big game, the teaser from Ritz features former Saturday Night Live star and Emmy nominee Bowen Yang. He's talking on a shell phone to a friend that he clearly wants to show up at whatever event he's hosting, hinting that another big star will be joining Yang in the full commercial. Las Culturistas co-host Matt Rogers, perhaps?

6 Instacart

To introduce a new feature on its app, online grocery service Instacart is throwing it back to the disco era with a full campaign starring two familiar faces. Actor and filmmaker Ben Stiller leads the charge for Instacart alongside musician Benson Boone, both donning wild green outfits and giving the camera their best Zoolander looks. Oh, and the ad was directed by Her and Being John Malkovich filmmaker Spike Jonze.

7 Oikos

The company that touts their protein-packed yogurt is doing its best to blend the worlds of football and entertainment for its Super Bowl ad this year. The Oikos commercial includes Baltimore Ravens running back Derrick Henry and Agatha All Along star Kathryn Hahn. When their trolley gets stuck, it's Hahn who gets out to push it up the hill (powered by the protein of Oikos).

8 Bud Light

Speaking of mixing together the worlds of sports and entertainment, Bud Light's 2026 Super Bowl commercial is bringing together several familiar faces in an ad that will surely speak to football's core audience. Super Bowl-winning quarterback Peyton Manning stars in the ad alongside musician Post Malone and comedian Shane Gillis.

9 Budweiser

While Bud Light is going with the comedic route for its Super Bowl ad, the classic Budweiser is again leaning in the other direction. Budweiser is celebrating its 150-year milestone by bringing back a Clydesdale for its big game commercial. This time, the famous horse is joined by other Budweiser commercial animals of the past, including a bald eagle and a dalmatian.

10 Dunkin' Donuts

Ben Affleck is officially back for Dunkin’s Super Bowl 2026 ad, and the latest teaser has him in full frantic-genius mode, pitching a mysterious VHS idea to two people he calls “Jen and Matt.” The joke is the silhouettes: is he talking to Jennifer Lopez and Matt Damon, or someone else entirely? Either way, the DunKings universe is clearly alive, well, and probably about to get even more unhinged on February 8, 2026.