My Mario Product Line Releases In The US In February

Nintendo launched its My Mario product lineup in Japan last year, and it's officially coming stateside in 2026. Items will be sold at the Nintendo New York and San Francisco stores starting February 19, with a focus on kid-friendly games and building sets. You'll also find a new app, Hello, Mario!, on Nintendo Switch, Nintendo Switch 2, Google Play Store, and App Store.

While February 19 marks the first release of My Mario gear in the United States, Nintendo plans to keep rolling out new content for the foreseeable future. Products will span everything from games and apparel to apps, and it'll include partnerships with big names like Fisher-Price and TOMY.

My Mario Products

The first wave of products includes two wooden block sets, a collection of infant and toddler apparel, an interactive board book, and a variety of plushies. Many of these items can already be viewed on the official My Mario website, including an adorable roster of children's clothing--such as Princess Peach coveralls, a stylish Mario & Luigi cardigan, and Fleece overalls adorned with a Question Block and mushroom.

Beyond physical products, fans will also find the Hello, Mario! app and a stop-motion animated series (which is actually available right now). The latter consists of five episodes, with each episode running about a minute, while the former lets you make silly faces or play peekaboo with Mario.

At this time, it's unclear if any of these products will be sold online through the Nintendo Store. They'll first arrive at the brick-and-mortar shops in New York and San Francisco, though select retailers will receive inventory later this year. The exact launch timing for products might vary--Nintendo says it'll reveal more details on its official website in the coming weeks and months. We're expecting to see some cool Yoshi products, as several were just released in Japan last November.

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