Lies Of P Publisher Is Excited About AI To "Maximize Player Engagement"

Lies of P publisher Neowiz describes itself as a "forward-thinking technology company," and its co-CEO says that means the company is exploring how all manner of technology-based solutions can help the company's business in the future, including AI.

Sean Kim told Game Informer that Korea, where Neowiz is based, is understood to be one of the countries where ChatGPT is "used most actively." He added, "It's hard to find a game company here today that isn’t using AI in some way. At the very least, companies are using either ChatGPT or Gemini."

For Neowiz, Kim said, "We are actively exploring how advanced learning tools can enhance our internal publishing productivity," and this includes AI.

Kim said the "primary focus" for Neowiz's use of AI is for research and development to try to come up with solutions to "automate routine operational tasks." This could include "test case processing and analyzing large volumes of operational data," he said.

Using AI in the developer's workflows could enable Neowiz's teams to "work faster" and focus more energy on "refining core strategies" to help "maximize player engagement," he said.

"By processing data faster, our teams will arrive at better, more informed strategic decisions on how best to support our developers and engage with our community," Kim explained.

This sounds similar to what some other developers have said about AI. Baldur's Gate developer Larian has said it would like to use AI tools to help complete tasks that "nobody wants to do," so staffers can spend more time and energy on creative endeavors to make better games more efficiently.

Kim didn't get into specifics regarding the exact type of AI technologies that Neowiz may use going forward. AI has been used in gaming and other technology sectors for reals. Some of newer systems are generative AI for video and image production.

Plenty of people have criticized AI as well, expressing fears about job losses and other issues. Candy Crush developers who got laid off by Activision Blizzard said they are being replaced by AI tools they helped create. A recent report from Financial Times said EA might look to further implement AI systems to help ramp up development amid its private sale to an investor consortium.

Got a news tip or want to contact us directly? Email [email protected]