CAA Basketball Executive Joins Lift Sports Management To Run Marketing

EXCLUSIVE: Corey Vann, who spent a decade working across basketball partnerships at CAA, has joined ex-NBA star Mike Miller’s Lift Sports Management as its Chief Marketing Officer.

Lift, which reps sports stars including Patrick Beverley and Maya Brady, has brought in Vann to oversee all marketing initiatives and operations as it targets new ventures. Reporting into CEO Donnie McGrath, he will oversee the marketing strategy across Lift’s portfolio including brand development, player representation, talent synergy and digital content.

Vann was most recently an executive at CAA, where he focused on partnerships and endorsement deals across the basketball division. He previously worked for the National Football League, CBS Sports and for NBCUniversal as an assistant analyst on Football Night in America.

“The opportunity to join and help grow Lift into a world-class agency was one I could simply not pass up,” said Vann. “Stepping into a role in which I get to touch multiple sports, as well as spearhead business development, is a dream come true.”

McGrath said he knew Vann was the right man for the job “after five minutes of speaking with him.” “His relationships and reputation are unparalleled, and his, ‘find a way,’ mentality is a perfect match with the group we’ve built at Lift,” he added.

New York-based Lift was founded in 2020 by Miller, who won two consecutive NBA Championships with Miami Heat, and McGrath. Clients include Beverley, Brady and Paolo Banchero.