Amazon's New Year's sale is slashing prices on Apple devices — AirPods, iPads, and smartwatches from $99

Kick off 2026 with a brand new (and discounted) Apple device. Amazon's New Year's sale is slashing prices on some of Apple's best-selling devices, including AirPods, iPads, smartwatches, and MacBooks, with prices starting at just $99.99.

• Shop Amazon's full sale

Whether you're looking for new earbuds for workouts, a feature-packed smartwatch to track health stats, or a new tablet or laptop to get you motivated in the new year, there's an Apple deal for you.

A few highlights include Apple's latest smartwatch, the Apple Watch 11, on sale for a record-low price of $299 (originally $399), the highly rated MacBook Air M4 on sale for $799 (originally $999), and the AirPods 4 for $99.99 (originally $129.99).

Shop more of Amazon's best Apple deals below, some of which are still on sale for the same record-low price we saw during Black Friday. These are limited-time offers, and you may not see discounts like these again until the next major holiday sale event.

Mackenzie Frazier is the lead deals editor in the US for TechRadar at Future plc. She has been sharing deal advice for Future for the past eight years and loves finding products that consumers want at the best possible prices. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.